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Business
Card Design
The first product you give
to a potential customer is... Your Business
card!
Business cards have become
so commonplace that we don't think about them
much. And therein lies "OPPORTUNITY LOST."
If you're interested in having your business
cards go to work for you, I challenge you to
think of them as your 30-second marketing brochure.
Don't just slap your name, address, and telephone
number on a standard size card and think your
job is complete. Full color business card design
and printing are available at very low rates
right on this site. Take full advantage of your
card's potential.
Look at your present business card right now.
Go ahead pull it out. If you can zip through
it, glance at the name, title, company, and
anything else that's on the card in less than
5 seconds, THROW IT AWAY. You're wasting a perfect
opportunity -- maybe the ONLY opportunity --
to promote Y O U.
The business card has two sides ... use them
both, use color printing on both sides. Put
your message on it. Show your product(s). Put
a picture of your website. Raise a problem that
only you have the solution to. Heck, put your
picture on it so they don't forget you. What
better way to make your business card distinctive
and unique? After all, there's only one you.
YOU ALREADY HAVE A BUSINESS CARD?
But perhaps you work for a company, you say,
and they already provide you with business cards
you can't change. Give your prospect a second,
personal card. This singles you out as someone
who goes the extra mile and makes a lasting
impression. The card doesn't have to compete
with the company version, nor should it be incongruent
with the message they are trying to send. Your
"back-up card" gives you a chance
to be remembered, a chance to put your face
on it, raise the question, pose the problem,
and suggest a solution.
You might say, "No one else is doing these
things!" And you're exactly right. : )
Get comfortable with packaging yourself in an
obvious, yet professional way. How else do you
think you are going to stand out? Everybody
wants to be different, but nobody's willing
to change. Well, here's your chance!
